Teams can access the software from just about anywhere, and it streamlines work processes efficiently. High-tech organizations use 212 SaaS tools, with nearly 93% of their work in the cloud.

Organizations newly adopting SaaS or in transition use around 79% of SaaS applications.

How does SaaS impact sales teams?

In this growing digital landscape, finding the best SaaS tools to help your company get an edge over the competition is crucial. That’s why SaaS sales tools have seen a massive demand in recent years.

From 2021 to 2023, SaaS sales products accounted for most of the SaaS spend across cloud software.

These tools help businesses cover ground faster from lead generation to conversion. SaaS sales tools also provide detailed analytics and insights to maximize conversions, allowing companies to generate more revenue. Such software helps automate tedious manual tasks.

Even if you want to use SaaS sales software, picking from the multitude of resources can be overwhelming. To simplify the process, here are 11 of the top SaaS sales tools to help your business transform its sales cycle.

All-in-one SaaS sales tools

These tools are a one-stop solution for sales teams since they provide a wide range of features such as CRM, analytics, contract management, and forecasting in one central location.

  1. HubSpot Sales Hub

HubSpot provides a wide array of sales engagement tools, analytics, and CRM software in one place. It helps sales associates understand customer data, measure performance metrics, and fast-track customer outreach. Sales associates can use this flexible and customizable system to adapt to changing customer needs and achieve exceptional alignment across all teams.

Features

Sales

  • Timed emails
  • Follow-up messages
  • Templates
  • Account management
  • Pipeline management
  • Quota management

Email

  • Email marketing
  • Email tracking
  • Personalization
  • Email metrics
  • Customer behavior

Marketing

  • Playbooks
  • Product sheets
  • Pricing guidelines
  • Chatbots
  • Brand guideline templates
  • Campaign management

Insights

  • Sales dashboards
  • Revenue scope
  • Call tracking
  • Prospect filters
  • Forecasting
Best features
  • Lead management
  • Email marketing
  • Contact management
Pricing

Business or enterprise

  • Professional-$450 per month, $5,400 per year
  • Enterprise-$1,200 per month, $14,400 per year

Individuals or small teams

  • Free
  • Starter-$18 per month, $216 per year
  • Professional-$450 per month, $5,400 per year
User type Sales reps, marketers, and managers
Industry type Financial services, software, IT, agencies, nonprofits
Market segment Small business
Customer support Email, phone, training, chat
Website https://www.hubspot.com/products/sales
Founded in 2006
Headquarters Cambridge, Massachusetts, United States

  1. Salesloft

Salesloft is a SaaS tool that can seamlessly help sales teams execute all engagement and sales tasks. It helps automate insights, lead prospecting, sales conversions, and buyer-seller communication. This SaaS software can help your team convert more target clients into customers by delving into its rich knowledge base. 

Features

Analytics

  • Engagement analytics
  • Team trends
  • Pipeline performance
  • Deal intelligence

Calling

  • Call transcription
  • Call recording
  • Note making

Sales insights

  • Customized representative insights
  • Seller guidance
  • Prospecting and conversion insights
  • AI-driven forecasting

Customizations

  • Platform integrations
  • Email categorization
  • Multiple templates
Best features
  • Calendar sales engagement
  • Email automation and tracking
Pricing

Customized pricing at all levels:

  • Essentials
  • Advanced
  • Premier
User type Sales managers, account executives, and business development executives
Industry type Computer software, marketing, advertising, financial services
Market segment Mid-market
Customer support Learning center, training guide, consultant, form, call, text
Website https://salesloft.com/
Founded in 2011
Headquarters Atlanta, GA

  1. Close

Close is a sales engagement platform that can help sales associates simplify the conversion process easily. The SaaS tool has many features that can boost a team’s productivity, provide detailed analytics, and streamline customer follow-up. Businesses can use this tool efficiently as they scale.

Features

Integrations

  • Customizable settings
  • Integration link setting
  • Desktop integration

Sales

  • Outreach
  • Prospecting
  • Power dialer
  • Predictive dialer
  • Multi-channel outreach
  • Templates
  • Pipeline management

Analytics

  • Import and export of data
  • Customer engagement metrics
Best features
  • Desktop integration
  • User, team, and access management
Pricing
  • 14-day Free trial

Billed monthly

  • Starter-$29
  • Basic-$69
  • Professional-$99
  • Business-$149

Billed annually

  • Starter-$25
  • Basic-$59
  • Professional-$89
  • Business- $129
User type Sales directors, sales consultants, and CEOs
Industry type Software, advertising, IT, real estate
Market segment Small business
Customer support Webinars, guides, help center, calls
Website https://www.close.com/
Founded in 2013
Headquarters San Francisco, California

  1. ClickUp

ClickUp is a platform where teams can plan, organize, collaborate, and manage all their tasks - including sales tasks. Teams can save time switching between marketing and sales tools since this platform integrates everything centrally. Sales associates can track targets, prospecting goals, and work objectives with the help of ClickUp’s useful goal folders. This tool provides many options to simplify the sales cycle. 

Features

Task management

  • To-do lists
  • Recurring tasks
  • Task dependencies
  • Role prioritization
  • Kanban board
  • Mindmaps
  • Gantt charts

Sales

  • Flexible CRM
  • Custom forms for intake, responses, and tasks
  • Custom task statues
  • Templates for CRM, account management, commission tracking

Collaboration

  • Measuring employee performance and engagement
  • Integration of tools
  • Centralized processes
Best features
  • Project creation and assignment
  • Remote team collaboration
  • Whiteboard
Pricing
  • Free forever
  • Unlimited(for small teams) - $5 per member per month (price point can be decided upon)
  • Business (for mid-sized teams) - $12 per member per month
  • Business plus(for multiple teams) - $19 per member per month
  • Enterprise(for large teams)
User type Sales team, digital marketers, and management consultants
Industry type Construction, manufacturing, education, IT, management consulting
Market segment Small business
Customer support Email, phone, chat, FAQs, forum
Website https://clickup.com/
Founded in 2016
Headquarters San Diego, California

While searching for the best SaaS sales tool to maximize the sales cycle, why not look at your top SaaS expenses? Check out this list of six crippling SaaS expenses companies deal with, and learn how to cut them out with Spendflo’s SaaS spend management tips.

Lead management SaaS sales tools

These SaaS products automate customer outreach efforts. They can cut down on manual processes such as sending cold emails, calling customers and following up. In addition, many of these tools keep a real-time account of data for comprehensive analysis.

  1. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps leverage the full power of LinkedIn to establish and grow relationships with prospective customers. The tool guides sales teams with insights and data to narrow down, target, understand, and engage better with customers. The SaaS tool provides relevant, accurate, and comprehensive metrics based on real-time information. With actionable insights from this tool, sales reps can cut through the noise and focus on closing deals. 

Features

Leads

  • Lead prospecting
  • Lead management
  • Lead nurturing
  • Lead segmentation
  • Pipeline management
  • Contact management

Sales data and tracking

  • Source tracking
  • Real-time data
  • Lead monitoring
  • Customer database
  • Data extraction
  • Interaction tracking and insights
Best features
  • Sales intelligence
  • Building connection database
Pricing
  • Core -free trial provided; for individual sales reps
  • Advanced plusfree demo; for teams of 10+ sales reps
User type Sales representatives, business development executives, and admins
Industry type Computer software, IT, advertising and marketing
Market segment Mid-market
Customer support Email, phone, FAQ, forum, training resources
Website business.linkedin.com/en-in/sales-solutions
Founded in 2003
Headquarters Sunnyvale, California

  1. Salesforce

Salesforce is a SaaS tool that helps businesses manage leads, streamline their sales pipeline, automate workflow, and integrate rich insights into their sales cycles. Sales teams can seamlessly manage every step of customer interaction with this tool. With many services, Salesforce ensures teams collaborate smoothly to close deals and wow customers.

Features

Automation

  • Marketing automation
  • Contacting and account management
  • Pipeline management
  • Customer contract management
  • Campaign management
  • Lead and prospecting management

Interface and integration

  • Desktop integration
  • Single UI to prevent screen switching
  • Multiple extensions

Sales metrics

  • 360-degree view
  • Customized reports
  • Data catalog
  • Performance metrics
Best features
  • Account management
  • Managing partner applications
Pricing
  • Essentials-$25 per user per month
  • Professional- $75 per user per month
  • Enterprise- $150 per user per month
  • Unlimited- $300 per user per month
User type Sales directors and team leaders
Industry type Communications, media, retail
Market segment Mid-market
Customer support Email, phone, training, tickets, community forum
Website https://www.salesforce.com
Founded in 1999
Headquarters San Francisco, California

  1. LeadIQ

LeadIQ makes sales prospecting easy. It provides sales associates with tailored and specific information to reduce the time spent researching, personalizing messages, coordinating, and tracking clients. With comprehensive data and AI technology, LeadIQ makes outbound selling easier and helps companies generate more revenue.

Features

Data

  • Data recovery
  • Industry research
  • Customer data
  • Company data
  • Data import and export

Sales analytics

  • Intelligent reporting
  • Lead generation
  • Data segmentation
  • Lead filtering

Management

  • Signature management
  • Response management
  • Response queue management
  • Retention of data
  • Whitelisting or blacklisting
  • Routing information
Best features
  • Lead generation
  • Marketing automation
Pricing
  • Free option

Billed monthly

  • Starter-$85
  • Pro-$140
  • Enterprise-custom

Billed annually

  • Starter-custom
  • Pro-$130
  • Enterprise-custom
User type Sales development representatives, account executives, and directors
Industry type Software, IT, advertising
Market segment Mid-market
Customer support Learning videos, email, and chat
Website https://leadiq.com/
Founded in 2015
Headquarters Santa Clara, California

  1. Leadsquared Sales Automation

Leadsquared sales automation provides an end-to-end omnichannel that helps sales professionals automate back-end or low-value tasks. Teams can use it to generate leads, assign tasks, notify sales reps for follow-ups, and provide meaningful metrics to sales managers. This sales automation system reduces the time spent on complicated manual tasks and helps teams work efficiently.

Features

Sales

  • Automating follow-ups
  • Real-time dashboards
  • Call center operations management
  • Tracking field sales
  • Pipeline management
  • Price list management
  • Contract management

Marketing

  • Lead generation
  • Email marketing

Customer support

  • Knowledge base
  • Case-by-case management

Analytics

  • Email subject line analysis
  • Performance reports
  • Workforce analytics
  • Forecasting

Onboarding

  • Vendor onboarding
  • Digital onboarding
  • Vendor and product categorization
Best features
  • Sales automation
  • Social media engagement
  • Output metrics generation
Pricing
  • Lite-$25 per user per month
  • Pro-$50 per user per month
  • Super-$100 per user per month
  • Ultimate-custom
User type Sales teams, business development associates, and managers
Industry type Education services, insurance, IT services
Market segment Small business
Customer support Call, email, forms
Website https://www.leadsquared.com/
Founded in 2011
Headquarters Bangalore, India

CRM SaaS sales tools

A Customer Relationship Management (CRM) tool helps sales teams grow and manage customer relationships. It includes all processes such as tracking leads, responding to messages, categorizing clients, etc.

  1. Pipedrive

Pipedrive is a SaaS CRM tool that helps sales professionals get the most out of each sales cycle. Teams can use this software to make the sales and customer relationship-building process faster. The tool has many features through which sales associates can import leads, assign them to team members, collaborate effectively, monitor leads, and more. 

Features

Sales automation

  • Account management
  • Pipeline planning
  • Sales quota goal setting
  • Price list organization
  • Customer contract management

Support

  • Mobile support
  • Training resources
  • Integrations
  • Email support
  • Marketplace

Reporting

  • Dashboards
  • Analytical data
  • Forecasting

User access control

  • User permissions
  • Two-factor authentication
  • Identity and location tracking
  • Data encryption
Best features
  • Pipeline management
  • Web forms
  • Account management
Pricing
  • 14-day Free trial

Billed monthly

  • Essential-$11
  • Advanced-$24
  • Professional-$49
  • Enterprise-$74

Billed annually

  • Essential-$9
  • Advanced-$19
  • Professional-$39
  • Enterprise-$59
User type Managers, directors, sales associates
Industry type IT, computer software, financial services, insurance
Market segment Small business
Customer support Email, phone, chat, FAQ, forum
Website https://www.pipedrive.com
Founded in 2010
Headquarters New York

  1. Gong

Gong is an intelligent SaaS tool that helps customer-facing teams to maximize customer interactions. Sales teams can use it to understand and evaluate every customer interaction through the platform’s detailed insights. This depth of data can save time and help teams build a valuable database for future sales processes. Gong also provides handy AI coaching recommendations and an extensive knowledge base for sales associates to sharpen their skills.

Features

Sales insights and intelligence

  • Deal intelligence
  • Market intelligence
  • Customer knowledge base
  • Customer scoring

Analytics

  • Call analysis
  • Reviews
  • Scorecards
  • Leaderboard
  • Call recording
  • Video recording

Learning material

  • Knowledge base
  • Coaching material
  • Guides
  • Videos
  • Webinars
Best features
  • Call analysis
  • Lead assessment
Pricing There is a platform fee and customized pricing based on the license chosen by the company
User type B2B sales teams and sales leaders
Industry type Software, IT, advertising
Market segment Mid-market
Customer support Webinars, email, forum, FAQs
Website https://www.gong.io/
Founded in 2015
Headquarters San Francisco, California

  1. Zendesk Sell

Zendesk Sell is a CRM software that provides various services such as customer analytics, 

productivity metrics, maximizing the sales pipelines, and options to personalize the sales experience. These processes help sales associates improve the overall customer experience, improving the sales cycle.

Features

Sales automation

  • Account management
  • Pipeline management
  • Quota management
  • Tool integration

Customer support

  • Help center
  • Knowledge base
  • Training
  • Messaging and live chat

Marketing

  • Email marketing
  • Lead management
Best features
  • Data import and export
  • Forecasting and analytics reporting
Pricing
  • Team-$19 per user per month
  • Growth-$49 per user per month
  • Professional-$99 per user per month
User type Sales associates, creative directors, and content managers
Industry type Marketing, advertising, computer software, construction
Market segment Small business
Customer support Email, phone, tickets, and training resources
Website https://www.zendesk.com/lp/sales-crm/
Founded in 2018
Headquarters San Francisco, California

The right SaaS sales tool can help your business maximize efficiency, build better customer relationships, and save time. Identifying the SaaS tool you want is easy; procurement can be tricky. Spendflo can help you save up to 30% on your SaaS stack by getting you the best deal and taking care of everything from contract management to documentation. Why don’t you check out this free savings analysis to see how much you’d save using Spendflo?

Ajay Ramamoorthy
Content
Karthikeyan Manivannan
Design
Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000

Dust those extra SaaS costs off

(without adding 3 more tools to your stack).

Our free savings analysis tells you how much you’re guaranteed to save with Spendflo. Learn more about cleaning up and automating your tech stack from our experts.

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Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000