What are SaaS Products?

SaaS is an acronym for "Software as a Service.” It is a concept for distributing software programs as a service via the internet instead of locally installing and operating the product on a user's computer. 

With SaaS, the program is hosted on a third-party server. Users access it via a web browser or app. Users don't have to install, maintain, or upgrade software on their computers; they can instead rely on the SaaS provider to handle those tasks.

What are SaaS marketing tools?

SaaS marketing tools are online service-based programs that help you simplify and ease your marketing processes. These tools can automate routine tasks. You can use them for various marketing tasks, including social media management, email marketing, content generation, analytics, and more. Hence, your company’s teams can focus on the more significant growth objectives at hand. 

78% of marketers surveyed for HubSpot's Marketing Strategy and Trends report agree that marketing has changed more in the past 3 years than in the past 50. 

The report reveals frequent changes in consumer attitudes and preferences, demanding the need for a data-driven approach.

The report also found social media, SEO, and email marketing are the top marketing channels for marketing teams. 

With SaaS marketing tools, you can keep pivoting and use data-driven, automated approaches to improve your reach, efficiency, and budget.

Why do you need SaaS marketing tools?

Simply put, SaaS marketing tools are an excellent medium for actionable insights and improving revenue and profitability. SaaS marketing tools will ensure you utilize your marketing budget as efficiently as possible, resulting in better financial performance.

For example, you may use a SaaS B2B marketing tool to send automated email campaigns to your clients and prospects. The tool provides templates for designing emails, automates sending them out, and provides analytics to track the campaign's success.

Hence, you end up saving your company’s resources. It also frees the marketing team to focus on marketing strategies rather than spending hours sending emails and analyzing data. 

You can also bolster your company’s digital strategy by automating scheduling and insights for social media channels rather than engaging your team manually. Your marketing decisions will be based on reliable data, improving the efficiency and cost-effectiveness of your marketing spend.

Finally, the digital age warrants timeliness with accuracy. With SaaS marketing tools, you can create personalized, real-time, fast approaches to achieving your marketing goals. 

That is enough talk about SaaS! Let’s look at the 10 best SaaS marketing tools you can use. 

  1. Mailchimp

Mailchimp is a SaaS email marketing tool that enables companies to design, send, and monitor email campaigns for their subscribers. It offers a user-friendly interface for creatively designing emails, maintaining subscriber mail lists, and automating email campaigns. 

Features

Design

  • Email template designs
  • Custom templates
  • Landing page design

Email Analytics

  • CTR insights
  • Segmented subscriber lists
  • Personalization using data

Customer Journey

  • Automation workflows
  • Re-engagement emails
  • Post-purchase email
Best features
  • Email campaigns
  • Subscriber list management
  • Marketing automation
Pricing
  • Free plan
  • Essential plan - $9.30 monthly
  • Standard plan - $13.89 monthly
  • Premium plan - $277.87 monthly
  • Pay-as-you-go

There’s a 15% discount for nonprofits and charities. *Pricing is based on the number of contacts you need the tool for.

User type Marketing teams, sales teams, executive teams, customer service teams, e-commerce teams
Industry type Marketing and advertising, IT, retail, nonprofits
Market segment Small business
Customer support Help center, email support, live chat, phone support, community forums, and social media support
Website https://mailchimp.com/
Founded in 2001
Headquarters Atlanta, Georgia, USA

  1. Hootsuite

Hootsuite is a one-stop digital marketing tool for social media management. You can schedule, manage, and track social media activation for your company across different platforms with just Hootsuite. Additionally, Hootsuite offers integrations with other SaaS tools like Salesforce and Google Analytics, making it a comprehensive social media management platform for businesses.

Features

Social Media Management

  • Post scheduling
  • Content curation
  • Manage channels across LinkedIn, Facebook, Twitter, and Instagram

Analytics

  • Social listening
  • Post engagement
  • Follower growth
  • Social media performance

Collaboration

  • Multiple user access
Best features
  • Social media management
  • Content calendar
Pricing
  • Free plan - $99 monthly, with a free trial
  • Team plan - $249 monthly, with a free trial
  • Business plan - $739 monthly
  • Enterprise plan - custom pricing

*based on the number of users

User type Social media managers, campaign managers, analytics team
Industry type Marketing and advertising, nonprofits, computer software
Market segment Small business
Customer support Live chat, help center, social media support, phone support, email support, training and certification
Website https://www.hootsuite.com/
Founded in 2008
Headquarters Vancouver, Canada

  1. Wistia

Video marketing is essential to give a personalized approach to your team’s efforts. Wistia is a video hosting and marketing platform that allows businesses to create, host, and share videos online. With Wistia, you can create branded video content, add interactive elements to your company’s videos, host webinars, and track viewer engagement with detailed analytics. Wistia also offers integrations with other SaaS tools like HubSpot and Marketo.

Features

Video Hosting

  • Quick hosting
  • Customizable player

Video Marketing

  • Email marketing integrations
  • Engagement tracking
  • Social media sharing

Built For Teams

  • Easy collaboration
  • Accessibility features
  • Advanced security features
Best features
  • Video hosting
  • Webinar hosting
Pricing
  • Free plan
  • Plus- $19 monthly, with a free trial
  • Pro- $79 monthly, with a free trial
  • Advanced- $319 monthly
  • Premium-customized pricing
User type Social media managers, marketing leaders, and content creators
Industry type Marketing and advertising, computer software, e-learning, IT
Market segment Mid-market
Customer support Help center, phone support, email support, live chat, video tutorials, community forums
Website https://wistia.com/
Founded in 2006
Headquarters Cambridge, Massachusetts, USA

  1. Grammarly

In marketing, an active voice makes all the difference. Grammarly helps marketing teams reach their prospects in the style that suits them best, error-free. With Grammarly, one can check their writing across various platforms, including web browsers, Microsoft Word, and Google Docs. Grammarly also offers a plagiarism checker to help your team ensure their writing is original and plagiarism-free. High-quality written content can level up your marketing game, and Grammarly is perfect for assisting your team with this. 

Features

Grammar Check

  • Spelling errors check
  • Grammar check
  • Suggestions

Writing Style Check

  • Tone and clarity suggestions
  • Personal dictionary
  • Premium suggestions are underlined in yellow in the basic plan
  • Plagiarism checker

Premium, Team, and Other Features

  • Genre-style recommendations
  • Vocabulary enhancements
  • Integration with popular platforms
  • Engagement and delivery check
  • Style guide, brand tones, snippets, and analytics for teams
Best features
  • Editing
  • Proofreading
  • Flawless communication
Pricing
  • Free plan
  • Grammarly individual-$30 monthly, $60 quarterly, $144 annually
  • Grammarly Business (Teams)
    • - $25 per person monthly
    • - 3—9 persons: $180 per seat annually / $15 average cost monthly
    • - 10—49 persons: $174 per seat annually / $14.50 average cost monthly
    • - 50—149 persons: $150 per seat annually / $12.50 average cost monthly
  • Grammarly Business (Enterprise)-customized pricing
  • Grammarly Education-customized pricing
User type Marketers, content managers, writers, editors, team leaders
Industry type Marketing and advertising, higher education, IT, computer software
Market segment Small business
Customer support Live chat, help center, social media support, community forums, email support, premium support features
Website https://app.grammarly.com/
Founded in 2009
Headquarters San Francisco, California, USA

  1. Typeform

You can free up your marketing team from reaching out to your company’s audiences manually by using Typeform. With Typeform, your team can develop online forms, surveys, quizzes, and other interactive material in minutes. They can design user-friendly, engaging custom forms, increasing response rates and obtaining more precise data. 

Features

Customizable Forms

  • Question branching
  • Conditional logic
  • Custom branding
  • Interactive forms
  • Mobile optimized

Metrics

  • Drop-off rates
  • User preferences
  • User behavior insights

Other Features

  • Integration with Slack, Mailchimp, HubSpot, Pipedrive CRM, and other tools
  • SSL encryption and other security features
Best features
  • Form building
  • Response analysis
Pricing
  • Basic- $25 monthly, with a free trial
  • Plus-$50 monthly, with a free trial
  • Business-$83 monthly
  • Enterprise-customized pricing
User type Social media managers, sales leaders, marketers, product managers
Industry type Marketing and advertising, computer software, IT
Market segment Small business
Customer support Email, help center, phone support, live chat, community forums
Website https://www.typeform.com/
Founded in 2012
Headquarters Barcelona, Spain

  1. HubSpot Marketing Hub

Managing marketing streams like email marketing, landing page creation, social media marketing, content management, reporting and analytics, and search engine optimization (SEO) may not be a one-person job. But with HubSpot’s marketing hub, it is a one-tool job! HubSpot is a marketing automation tool that helps your team create personalized marketing campaigns with ease while saving you time.

Features

Email Marketing

  • Email templates
  • Personalization tokens
  • Automation
  • Lead management
  • Landing page creation

Social Media Management

  • Post scheduling
  • Engagement tracking
  • Monitoring tools

Marketing Analytics

  • Campaign reporting
  • Attribution reporting
  • Website analytics
Best features
  • Marketing automation
  • Personalization
  • Analytics and reporting
Pricing
  • Free plan
  • Starter-$45 monthly
  • Professional-$800 monthly
  • Enterprise-$3,600 monthly
User type Marketing teams, sales teams
Industry type Computer software, marketing and advertising, IT, financial services, internet
Market segment Small business
Customer support Help center, email support, phone support, live chat, community forum, training and certifications
Website https://www.hubspot.com/products/marketing
Founded in 2006
Headquarters Cambridge, Massachusetts, USA

  1. Drift

Interacting directly with your business’s prospects can greatly personalize your marketing efforts. Instead of putting individuals to do this manually, you can make use of Drift! This AI and data-backed intelligent tool can help prospects feel like they have a personal assistant to know more about your business. Drift can enhance customer experience with personalized calls, chats, emails, and connection-building services. Let’s look at some of its features. 

Features

Live Chat

  • Conversational bots
  • Targeted messaging
  • Integrations

Other features

  • Email sequences
  • Account-based marketing
  • AI-suggested replies
Best features
  • Live chat
Pricing
  • Premium-$2,500 monthly
  • Advanced-customized
  • Enterprise-customized
User type Marketing teams, sales teams, customer support team
Industry type Computer software, marketing and advertising, IT
Market segment Mid-market
Customer support Help center, email support, phone support, live chat
Website https://www.drift.com/
Founded in 2015
Headquarters Boston, USA

  1. Unbounce 

Unbounce harnesses the power of data and AI to create stellar landing pages. It is a tool that makes your landing pages, writes the copy, and even optimizes your traffic. This tool can be convenient for Google ad teams to create ad copies and relevant landing pages.

Features

Landing Pages

  • Templates
  • AI copy
  • App integrations
  • Pop-ups and sticky bars
  • AI optimization
Best features
  • Landing page creation
Pricing
  • Free plan-for 14 days
  • Launch-$74 monthly
  • Optimize-$109 monthly
  • Accelerate-$180 monthly
  • Concierge-$469 monthly
User type Marketing teams, sales teams, content team
Industry type Computer software, marketing and advertising, IT, internet
Market segment Small business
Customer support Help center, email support, phone support, chat support
Website https://unbounce.com/
Founded in 2009
Headquarters Vancouver, Canada

  1. Vidyard

Vidyard offers options for hosting and promoting videos. With Vidyard, your marketing team can produce, host, and distribute videos online while tracking user engagement with in-depth analytics. Additionally, you can use Vidyard's analytics and reporting services to acquire insights into their video performance.

Features

Video Creation

  • Screen recording
  • Integration with desktop and mobile

Video Editing

  • Animated video previews
  • Video playlists
  • Intro banner
Best features
  • Video recording
  • Video editing
Pricing
  • Free,for up to 25 videos
  • Pro-$29 monthly, $228 annually
  • Business-customized
User type Marketing teams, sales teams, content teams
Industry type Computer software, marketing and advertising, IT
Market segment Mid-market
Customer support Help center, email support, phone support, live chat
Website https://www.vidyard.com/
Founded in 2010
Headquarters Kitchener, Ontario, Canada

  1. Semrush

Semrush is like having a digital spy on your side. It's a tool that lets you gain insights into your competitors' online marketing strategies and get data points to improve your own. With Semrush, your marketing team can uncover your competitors' keywords, see who's linking to their website, uncover their top-performing content, and much more. Semrush also helps you create and manage SEO, pay-per-click (PPC), social media, and content marketing campaigns. 

Features

SEO

  • Keyword selector
  • Site audit
  • Backlink analysis
  • Position tracking

Content Marketing

  • Content audit
  • Content reach analysis
  • Advertising support

Social Media

  • Social media audit
  • Competitor analysis
  • Content scheduling
Best features
  • SEO research and development
Pricing
  • Free Trial
  • Pro-$119.95 monthly
  • Guru-$229.95 monthly
  • Business $449.95 monthly, can be customized

Save 17% on annual plans

User type Content marketing teams, sales teams, PR teams, digital marketing teams, social media teams
Industry type Computer software, marketing and advertising, IT, internet, retail
Market segment Small business
Customer support Help center, email support, phone support, live chat
Website https://www.semrush.com/
Founded in 2008
Headquarters Boston, Massachusetts, USA

The right SaaS tools empowering your marketing stack can help your teams and organization to keep innovating towards growth. The best part about these tools is that you can add or delete the tools that do not work for you. However, this is easier said than done! 

It can take a lot of work to procure and get the right price for SaaS marketing tools. But with Spendflo, you can save more time and get up to 30% off on these tools. Book a demo with Spendflo’s expert buyers and determine how the tool pays for itself.

Vaishnavi Babu
Content
Karthikeyan Manivannan
Design

Dust those extra SaaS and Cloud costs off

(without adding 3 more tools to your stack).

Our free savings analysis tells you how much you’re guaranteed to save with Spendflo. Learn more about cleaning up and automating your tech stack from our experts.

Get a free saving analysis
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.