Auth0 is a widely adopted platform for authentication and authorization that provides secure access to applications and APIs. It offers a variety of plans tailored for different use cases and organization sizes. This article explores Auth0's pricing structure, methods for obtaining a better value, and some alternative options worth considering.

How Much Does Auth0 Cost?

Auth0 offers a free tier and multiple paid tiers for business-to-consumer and business-to-business scenarios. The paid tiers are divided into three categories: Essential, Professional, and Enterprise.

Free Plan

The complimentary plan supports up to 7,500 monthly active users with unlimited logins. Features include password and social authentication, branded login forms, and basic security protections.

Paid Options

Essential Plan

- Begins at $35 per month for 500 monthly active users

- Contains all elements of the free offering plus custom domains, higher limits, magic links, SMS authentication, role-based access control, and standard support

Professional Plan

- Starts at $240 per month for 1,000 monthly active users

- Incorporates all aspects of Essential, plus, offers the ability to use an existing user database, multi-factor authentication, enhanced defenses, and add-ons like Enterprise MFA and Service Authorization

Enterprise Plan

- Customized pricing determined through a sales consultation

- Encompasses all Professional features along with custom user and SSO tiers, a 99.99% service level agreement, enterprise rate limits, advanced security, and private deployment choices

How to Get a Better Deal on Auth0

Maximizing the return on investment in Auth0 can significantly impact your total budget. The following strategies are worth exploring:

1. Volume discounts can provide savings for high-traffic sites. If substantial user growth is anticipated, opting for an elevated pricing package beforehand may prove more affordable in the long run. For instance, ten thousand monthly active users may be handled for $800 under the Professional plan—a wise choice for sites expecting sizeable audiences.

2. Longer commitments sometimes lower monthly expenses. Engaging in a multi-year agreement frequently slashes rates dramatically. Such deals convey confidence and can significantly lower costs.

3. direct price discussions may help customize payment for large sites. Sites, for example, with annual spending exceeding ten grand, can negotiate with sales representatives to get discounted rates. Well-prepared arguments highlighting traffic and needs can strengthen positions at the table.

4. Evaluate add-ons wisely. While bonus features enrich experiences, they also raise rates. Determine indispensable elements and avoid unneeded upgrades that bloat budgets.

Auth0's Core Features

Auth0's core offerings simplify verifying identities and access. It offers:

  • Sign-ins using established social media profiles like Google, Facebook, or Twitter.
  • Passwords rendered unnecessary through email links or text codes.
  • Improved security by adding verification layers, such as one-time codes or biometrics.
  • User profiles housing custom details and metadata for simple management.

Auth0 Alternatives

While powerful, Auth0 may not suit all. Consider alternatives like:

1. SuperTokens

SuperTokens offers an open-source authentication remedy that supplies a free self-hosted rendition. Its controlled administration starts at a couple of pennies for each dynamic MAU after the initial 5,000 MAUs, making it an alluring choice for financially cognizant undertakings.

2. Firebase Authentication

Firebase authentication, a component of Google's Firebase, gives a straightforward approval arrangement with a liberal free tier. It flawlessly joins with other Firebase services, making it perfect for designers now utilizing the Firebase ecosystem.

3. AWS Cognito

Amazon Web Services (AWS) Cognito is an extendable authentication service that fits well with other AWS products. Its pay-as-you-go pricing concept can be good for businesses with fluctuating client bases.

4. Okta

Okta is a thorough identity management platform that offers strong security features and an easy-to-follow interface. While it may be more costly than Auth0, it offers enterprise-level features that certain associations may require.

How Spendflo Can Help You Get Better Deals on Auth0

Spendflo is an AI-powered analytics platform assisting corporations in handling their SaaS stack and negotiating improved deals. Upon examining your current Auth0 usage patterns and contrasting them to industry benchmarks, Spendflo can offer the Auth0 subscription in the $0 - $3,450 range. It can help you understand -

  • Your exact Auth0 utilization helps you decide whether you are overpaying for your plan. You can make informed judgments about your subscription by comparing your usage against normative data points.
  • Opportunities to optimize your Auth0 expenses. Spendflo can pinpoint chances to streamline your Auth0 spending by dissecting your usage routines. This might involve proposing an alternative pricing tier or suggesting characteristics that could enhance your user experience without significantly raising costs.

If you plan to negotiate with Auth0, Spendflo can aid in preparation by furnishing statistics and insights that strengthen your bargaining position. Maintaining a lucid comprehension of your usage and necessities can lead to more agreeable provisions.

Spendflow can also help you manage your Auth0 membership and renewal processes, confirming that you stay on top of any variations in pricing or features that may affect your budgeting.

Frequently Asked Questions About Auth0 Pricing

1. What transpires if I exceed my plan's monthly active user restriction? 

If you surpass the MAU constraint on your plan, Auth0 will automatically transfer you to the subsequent tier. For example, if you're on the Essential plan with 500 MAUs and exceed that limitation, you'll be shifted to the Professional plan.

2. Can I obtain a discount for being a startup or nonprofit? 

Yes, Auth0 offers unique pricing for startups and nonprofits. You can contact their sales team for additional information.

3. How do I export my user data if I stop using Auth0? 

Using the User Import/Export extension in the Auth0 dashboard, you can easily export your user data. You can also use the Auth0 Management API to export data in any format if you need more control.

4. Is Auth0 secure? 

Security is a top priority for Auth0. They follow best practices for storing user credentials, implement proactive security measures like password breach detection and brute-force attack prevention, and have received an "A+" score on the Qualys SSL Labs SSL Server test.

Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Head of Visual Design

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Need a rough estimate before you go further?

Here's what the average Spendflo user saves annually:
$2 Million
Your potential savings
$600,000