Cognism is a leading sales intelligence platform that provides B2B contact data and insights to help businesses improve their sales and marketing efforts. It offers a range of tools for lead generation, data enrichment, and compliance, making it an essential tool for sales teams aiming to enhance their prospecting activities. This guide offers a detailed overview of Cognism’s pricing tiers, key features, and tips for maximizing value.

Cognism Pricing Tiers

Cognism offers customized pricing based on specific business needs, such as the size of the sales team, the number of contacts required, and the specific features used. While exact prices are not publicly disclosed, there are some general guidelines to consider.

Customers can expect to pay a customized fee of approximately $30k-$100k based on the size of their organization, the type of data needed, the number of users, and the specific features required, such as data enrichment, CRM integrations, lead scoring, and segmentation.

Note: Please note that these prices are based on insights from Cognism customers and may vary.

Tips to Negotiate Better Cognism Pricing

#1 EOQ Incentive

To get the best deal with Cognism, consider using the end-of-quarter (EOQ) incentive. The end of quarter (EOQ) is a hectic time for procurement professionals, as they face high pressure to close contracts and meet revenue recognition or budget spend requirements. Hence, they will be more incentivised to offer you a better deal for your organization

Cognism Alternatives:

— ZoomInfo 

ZoomInfo is a leading go-to-market intelligence platform that provides access to comprehensive B2B contact and company data. It offers features like org charts, buyer intent insights, and technographics to help sales teams identify and prioritize their target accounts. ZoomInfo's pricing varies based on the number of users and the specific data and features required, with plans starting at around $15,000 per year.

— Clearbit

Clearbit offers real-time business intelligence to help companies discover and engage with their ideal customers. Key features include: real-time data enrichment, API access for custom integrations, lead scoring and segmentation

— Lead411 

Lead411 is a trusted provider of sales intelligence and lead generation tools, offering a robust platform for businesses to access accurate and reliable contact data. It helps organizations streamline their sales efforts, enhance their marketing strategies, and improve their overall sales performance.

How Spendflo Can Help You Get Better Deals on Cognism

Negotiating enterprise SaaS deals like Cognism can be challenging, especially given the lack of transparent pricing and the often complex needs of each unique organization. Spendflo's team of software procurement experts has deep knowledge of the sales intelligence market and hands-on experience negotiating with Cognism and its competitors.

We can help you:

  • Benchmark your current deal against industry standards and identify areas for optimization
  • Gather competitive quotes and use them as leverage in your Cognism negotiation
  • Structure a deal that aligns with your specific needs and growth plans
  • Navigate the negotiation process to secure the best possible terms

To learn more about how Spendflo can help you get the most value out of your Cognism investment, click here to schedule a free consultation with one of our software procurement experts.

Frequently Asked Questions about Cognism Pricing (FAQs)

What is the pricing for Cognism? 

Cognism pricing varies based on plan and company size, ranging from $16,400 for 200 employees up to $81,900 for 1,001 employees.

What are the main benefits of using Cognism? 

  • Accurate B2B Data: Provides detailed and accurate contact information.
  • Lead Generation: Offers powerful tools for identifying and generating high-quality leads.
  • Compliance: Ensures all data practices comply with regulations such as GDPR and CCPA.

How can I negotiate a better deal on Cognism? 

To get a better deal, leverage competitor pricing, offer case studies or testimonials, bundle with other tools, and engage with the Cognism community. Consider working with a procurement expert like Spendflo to benchmark your deal and negotiate.

Advaith R
Content Marketing Intern
Karthikeyan Manivannan
Head of Visual Design
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