Braze is a well-known customer engagement platform that helps organizations create and manage personalized, multi-channel marketing campaigns. While the company has gained popularity among enterprise-level businesses, its pricing information is not publicly available on the website. You'll need to contact the sales team directly for a quote, which will depend on factors such as the size of your customer base, the number of marketing channels you use, and your specific requirements.

Despite the lack of transparency in pricing, we've managed to gather some insights from various sources:

Braze pricing typically ranges from $60,000 to $200,000 per year. The cost varies depending on factors such as the organization's size and specific requirements. Smaller companies can expect to be on the lower end of this range, while larger enterprises, especially those with more complex needs, may find themselves closer to the higher end. Braze's plans are designed for enterprise-level companies and can be quite expensive for startups.

Braze Core Features

1. Multi-channel campaign management

Braze allows you to create and manage campaigns across multiple channels, including email, mobile (push notifications, in-app messages, SMS), web (on-site messaging, web push), and more.

2. Advanced segmentation and personalization

With Braze, you can segment your audience based on various attributes, behaviors, and preferences to deliver highly targeted and personalized messaging.

3. Analytics and reporting: 

Braze provides in-depth analytics and reporting capabilities to help you track and optimize your campaign performance, understand user engagement, and make data-driven decisions.

💡Takeaway: Braze's pricing model offers more value for larger enterprises with substantial customer engagement needs and budgets. Smaller companies and startups may find the cost prohibitive.

How to Get Negotiate for Better Price

  1. Don't Be Afraid To Negotiate

When you receive a quote from Braze, remember that it's often just a starting point for negotiations. Come prepared with data on your company's specific needs, expected usage, and projected growth. Use this information to demonstrate the potential value your company could bring to Braze, which can help you justify a better deal. Be confident in your approach and don't hesitate to ask for discounts or more flexible terms that align with your company's budget and goals.

  1. Don't Miss Out On Quarterly Deals

Timing your negotiations strategically can greatly impact your chances of securing a better deal. To capitalize on this, initiate negotiations a few weeks before the end of a quarter. Express a sense of urgency and emphasize your readiness to close the deal quickly, as this can incentivize the sales rep to be more flexible in order to meet their targets. However, Strike a balance between expressing your interest and maintaining a strong negotiating position.

  1. Look Into Reducing Implementation Fees

Implementation fees can add up, but they're not always set in stone. When you're discussing pricing with Braze, ask about any flexibility in reducing or waiving these fees. Consider proposing a phased implementation approach, where you start with a smaller-scale pilot program or a limited set of features, with the option to expand your usage and investment over time as you realize value from the platform. This can help minimize upfront costs and allow you to prove the ROI before fully committing.

How Spendflo Can Help You Get Better Deals on Braze

Spendflo is a platform that helps companies optimize their SaaS spending and negotiate better deals with vendors. When it comes to Braze, Spendflo can:

1. Benchmark your usage and spending against similar companies to identify potential areas for optimization and cost savings.

2. Provide expert negotiators who understand Braze's pricing model and can help you secure the most favorable terms for your subscription.

3. Continuously monitor your Braze usage and proactively identify opportunities for further optimization and savings.

To learn more about how Spendflo can help you save on your Braze subscription, talk with our procurement experts for a free savings analysis.

Braze Alternatives

  1. Customer.io

Customer.io is a powerful marketing automation platform that enables businesses to create and send targeted email, SMS, and push notifications. It offers a user-friendly interface, making it easy to create and manage campaigns without extensive technical knowledge.

Key features include segmentation, event-based messaging, A/B testing, and detailed analytics. Customer.io integrates with a wide range of tools, including Segment, Shopify, and Salesforce, making it a versatile choice for businesses of various sizes and industries.

Pricing: Customer.io offers a free plan for up to 200 profiles and 12,000 monthly messages. Paid plans start at $150/month for up to 12,000 profiles and 80,000 monthly messages, with custom pricing available for larger needs.

  1. Iterable 

Iterable is an AI-powered marketing automation platform that helps brands create individualized customer experiences across various channels, including email, SMS, mobile push, and more. It offers a comprehensive set of tools for segmentation, workflow automation, and dynamic content creation.

One of Iterable's standout features is its AI-powered send time optimization, which helps ensure your messages reach customers at the most engaging times. It also provides robust analytics and reporting capabilities to help you track and optimize your campaigns.

Pricing: Iterable's pricing is based on the number of contacts and the volume of messages sent. They offer custom pricing tailored to your specific needs, which you can obtain by requesting a quote from their sales team.

  1. Leanplum 

Leanplum is a mobile-centric engagement platform that enables brands to create personalized experiences across mobile apps, web, email, and SMS. It offers a range of features, including mobile A/B testing, push notifications, in-app messaging, and email marketing.

Leanplum's platform leverages machine learning to optimize engagement and deliver personalized content at the right time. It also provides analytics and insights to help you understand user behavior and make data-driven decisions.

Pricing: Leanplum offers a free trial for up to 50,000 monthly active users. Paid plans start at a few hundred dollars per month based on usage, with custom enterprise pricing available for larger needs.

Frequently Asked Questions about Braze Pricing

1. How much does Braze cost?

Braze pricing typically ranges from $60,000 to $200,000 per year, depending on the size of your business and specific needs. Contact the sales team for an accurate quote.

2. Is Braze suitable for small businesses?

Braze's pricing is geared towards enterprise-level companies, so it may not be the most cost-effective option for small businesses and startups.

3. What are some alternatives to Braze?

Alternatives to consider include Customer.io, Iterable, and Leanplum, which offer similar features at a lower cost.

Ajay Ramamoorthy
Senior Content Marketer
Karthikeyan Manivannan
Head of Visual Design
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